
What really happens at a book festival? Is it true they’re like music festivals for adults? And when it comes to fiction, why does crime always pay? Answers to these questions, along with others nobody ever bothered asking, within a click.

When customers want things, they want things now. They don’t want to wait for things to be manufactured or delivered or tested or marketed. If the fashion industry is now managing to get from catwalk to customer in six weeks, why does it take a year for a book which has already been written to get on the market? Also, naked men. Honest.

Holiday reading lists are ridiculous. They are lists of books people haven’t read yet, and therefore full of books people won’t ever actually read. Authors are particular culprits, promoting their own books by lying about their intentions to read those written by other people. But are the rest of us mortal folk missing out on a trick? Not being quoted in newspapers doesn’t mean we can’t also go around lying about what we’re reading this summer. Why should authors have all the fun?