Category: Sales & Marketing Techniques

Thank You Amazon, Now I Know What Divorce Feels Like

Thanks To Amazon, Now I Know What Divorce Feels Like

Think you’re happily married, do you? Well, Amazon begs to differ, and they’ll tell you why. Also, how to make a bad break-up even worse; how to be Irish without allowing Ireland to participate; and what I sound like when I’m waffling about books on an even more public forum than this blog.

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There’s An Indie Publishing Gold Rush, And Guess Who’s Making A Killing?

There’s An Indie Publishing Gold Rush, And Guess Who’s Making A Killing?

It is a little-known fact that the old trope of a piano falling on someone’s head was inspired by every Irish person ever who felt proud of themselves for even five minutes. In this post I deal with misplaced pride, indie publishing scams, bogus bestsellers, my difficult childhood, and why if you want to be original, you should never read anything written by anyone else. Ever.

Hey Publishers: Could You Skip The Bloody Safety Briefings And Deal Me Some Book Heroin Please

Hey Publishers: Could You Skip The Bloody Safety Briefings And Deal Me Some Book Heroin Please

I want to blow my mind with a book, but the publishing world is consistently offering me the literary equivalent of aspirin. Unfortunately, what I want doesn’t seem to fit into those narrow marketing categories which now dictate everything we read. Don’t they know that the biggest blockbusters of the last few decades didn’t fit in either, and that’s kind of the bloody point?

What To Lie About Reading This Summer

What To Lie About Reading This Summer

Holiday reading lists are ridiculous. They are lists of books people haven’t read yet, and therefore full of books people won’t ever actually read. Authors are particular culprits, promoting their own books by lying about their intentions to read those written by other people. But are the rest of us mortal folk missing out on a trick? Not being quoted in newspapers doesn’t mean we can’t also go around lying about what we’re reading this summer. Why should authors have all the fun?