Category: Sales & Marketing Techniques

Should We All Take a Summer Holiday from Social Media?

Should We All Take A Summer Holiday From Social Media?

Who reads blogs during the summer months? Particularly if the weather’s nice? Fewer people than watch Love Island, and that’s for sure. This leads me to a little online soul-searching, with the help of such philosophical heavyweights as The Guardian and the, er, Financial Times.

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Is Your Book Good-Looking Enough For The Internet?

Is Your Book Good-Looking Enough For The Internet?

There’s a new trend in successful book covers – but has it made its way into indie publishing, and if not, why not? And on another note, can I interest you in some psychedelic wallpaper designed by Delia Smith in a fever dream?

There’s An Indie Publishing Gold Rush, And Guess Who’s Making A Killing?

There’s An Indie Publishing Gold Rush, And Guess Who’s Making A Killing?

It is a little-known fact that the old trope of a piano falling on someone’s head was inspired by every Irish person ever who felt proud of themselves for even five minutes. In this post I deal with misplaced pride, indie publishing scams, bogus bestsellers, my difficult childhood, and why if you want to be original, you should never read anything written by anyone else. Ever.

Hey Publishers: Could You Skip The Bloody Safety Briefings And Deal Me Some Book Heroin Please

Hey Publishers: Could You Skip The Bloody Safety Briefings And Deal Me Some Book Heroin Please

I want to blow my mind with a book, but the publishing world is consistently offering me the literary equivalent of aspirin. Unfortunately, what I want doesn’t seem to fit into those narrow marketing categories which now dictate everything we read. Don’t they know that the biggest blockbusters of the last few decades didn’t fit in either, and that’s kind of the bloody point?