Category: Sales & Marketing Techniques

Who Says An Author Can’t Hate Their Book Cover?

Who Says An Author Isn't Allowed To Hate Their Book Cover?

It snowed a lot in Ireland this week, and nobody could talk about anything else. It’s very difficult to argue about snow, and a major weather event tends to bring people together. Thankfully, though, there’s always somebody online having a book-related brawl, just in case we’re ever in danger of getting too complacent about humanity.

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Thank You Amazon, Now I Know What Divorce Feels Like

Thanks To Amazon, Now I Know What Divorce Feels Like

Think you’re happily married, do you? Well, Amazon begs to differ, and they’ll tell you why. Also, how to make a bad break-up even worse; how to be Irish without allowing Ireland to participate; and what I sound like when I’m waffling about books on an even more public forum than this blog.

There’s An Indie Publishing Gold Rush, And Guess Who’s Making A Killing?

There’s An Indie Publishing Gold Rush, And Guess Who’s Making A Killing?

It is a little-known fact that the old trope of a piano falling on someone’s head was inspired by every Irish person ever who felt proud of themselves for even five minutes. In this post I deal with misplaced pride, indie publishing scams, bogus bestsellers, my difficult childhood, and why if you want to be original, you should never read anything written by anyone else. Ever.

Hey Publishers: Could You Skip The Bloody Safety Briefings And Deal Me Some Book Heroin Please

Hey Publishers: Could You Skip The Bloody Safety Briefings And Deal Me Some Book Heroin Please

I want to blow my mind with a book, but the publishing world is consistently offering me the literary equivalent of aspirin. Unfortunately, what I want doesn’t seem to fit into those narrow marketing categories which now dictate everything we read. Don’t they know that the biggest blockbusters of the last few decades didn’t fit in either, and that’s kind of the bloody point?