Category: Sales & Marketing Techniques

Hey Publishers: Could You Skip The Bloody Safety Briefings And Deal Me Some Book Heroin Please

Hey Publishers: Could You Skip The Bloody Safety Briefings And Deal Me Some Book Heroin Please

I want to blow my mind with a book, but the publishing world is consistently offering me the literary equivalent of aspirin. Unfortunately, what I want doesn’t seem to fit into those narrow marketing categories which now dictate everything we read. Don’t they know that the biggest blockbusters of the last few decades didn’t fit in either, and that’s kind of the bloody point?

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How To Market A Book Without Annoying Everybody

How To Market Your Book Without Annoying Everyone

When it comes to selling your book, what’s the difference between marketing and shouting? Is it possible to promote through social media without your friends and family feeling like they’ve come under attack? I asked social media guru and non-fiction author Lorna Sixsmith – is it possible to market a book without annoying people?

What To Lie About Reading This Summer

What To Lie About Reading This Summer

Holiday reading lists are ridiculous. They are lists of books people haven’t read yet, and therefore full of books people won’t ever actually read. Authors are particular culprits, promoting their own books by lying about their intentions to read those written by other people. But are the rest of us mortal folk missing out on a trick? Not being quoted in newspapers doesn’t mean we can’t also go around lying about what we’re reading this summer. Why should authors have all the fun?

We Were All Young Adults Once: Why Are We Not All Reading Young Adult Fiction?

We Need To Talk About Book Pricing

Why is Young Adult Fiction pigeon-holed into a daftly narrow age category? If so-called General Fiction is a mirror held up to society which helps us to cope with what we are – how better to do this, than to look at ourselves while we are becoming what we are? But don’t worry, it’s not all serious. Or perhaps it all is, except for that last sentence. Hmmmm.

The Bestseller Guide To When You Should Publish Your Book

Over the course of the last couple of years spent crunching numbers for this blog, surfing dodgy creative social media and keeping my eyes open (in the darker hours) I’ve come to the conclusion that there are two pieces of advice all authors would do well to live by. The first is to stay far away from tight undergarments. The second is never to…