Category: Sales & Marketing Techniques

10 Bad Reviews Which Will Actually Increase Your Book Sales

Can Books Can Compete With Smartphones? Yes, But Only If They're Smarter

Why are bad reviews more useful in book selling than good reviews? Because they contain much more useful information, that’s why. Here are 10 kinds of bad review which make authors weep and wail, but are actually working harder in the background to sell their work than any 5* review ever could.

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The New Slush Pile? It’s On Our Kindles

There’s An Indie Publishing Gold Rush, And Guess Who’s Making A Killing?

Have you ever read a book and thought – there’s something not quite right here, but I can’t put my finger on it, so I might just go and watch that thing everyone’s been talking about on Netflix instead? Me too. And as usual, I’ve been looking for people to blame. You’re welcome.

Hey Publishers: Could You Skip The Bloody Safety Briefings And Deal Me Some Book Heroin Please

Hey Publishers: Could You Skip The Bloody Safety Briefings And Deal Me Some Book Heroin Please

I want to blow my mind with a book, but the publishing world is consistently offering me the literary equivalent of aspirin. Unfortunately, what I want doesn’t seem to fit into those narrow marketing categories which now dictate everything we read. Don’t they know that the biggest blockbusters of the last few decades didn’t fit in either, and that’s kind of the bloody point?

What To Lie About Reading This Summer

What To Lie About Reading This Summer

Holiday reading lists are ridiculous. They are lists of books people haven’t read yet, and therefore full of books people won’t ever actually read. Authors are particular culprits, promoting their own books by lying about their intentions to read those written by other people. But are the rest of us mortal folk missing out on a trick? Not being quoted in newspapers doesn’t mean we can’t also go around lying about what we’re reading this summer. Why should authors have all the fun?

We Were All Young Adults Once: Why Are We Not All Reading Young Adult Fiction?

We Need To Talk About Book Pricing

Why is Young Adult Fiction pigeon-holed into a daftly narrow age category? If so-called General Fiction is a mirror held up to society which helps us to cope with what we are – how better to do this, than to look at ourselves while we are becoming what we are? But don’t worry, it’s not all serious. Or perhaps it all is, except for that last sentence. Hmmmm.