Category: Sales & Marketing Techniques

4 Easy Ways To Write A Smash Bestseller!

Well. 2 of them are easy, from the outside looking in… Method 1:   Accidentally encapsulate the cultural zeitgeist which began defining a generation yesterday at 2.43pm Who knew that young adults, for instance, wanted a world of complete fantasy where your undead boyfriend is constantly resisting the urge to kill you, before Twilight came along? Method 2:   Be controversial This…

On Assisted Publishing, Self-Publishing, And Insanely Optimistic Feelings

NaNoWriMo Word Count: 3 and a half, approx, give or take 1,000 So, even in the twilight hell that is NaNoWriMo, I’ve been exploring different publishing methods lately, mostly through the efforts of some very talented Dublin-based authors and their publishing experiences. And the results of these investigations are absolutely inspiring. I am a total pessimist (I have…

Mathematical Mondays: The Effect of Blockbusters on Book Sales

…Exploring dubious theories by using real numbers to prove intangible arguments Today’s suspicious sum is for anyone currently fretting about whether the publication of their book might get eaten up, run over and spat on by the unfortunately simultaneous release of the blockbuster of the century. How Does A Runaway Blockbuster Affect Other Book Sales? Where: Sn = Normal/Achieveable Sales…

5 Reasons Why An Author Should Self-Publish

1. Your Book Crosses Genres Score!! An agent has expressed an interest in your book! But oh dear. She says they can’t take it, because they haven’t a clue how or where to pitch it. They just don’t know whether to shelve it in the Science Fiction section, or in Gardening. Look. A lot of people working in publishing are jaded, working…

What Price is Your Bestseller?

I’ve been having statistics withdrawal symptoms  (itchy percentage points, twitchy tables, etc) – and I’m going to satisfy that right here, right now. Today I’m going to have a look at 2011 (because lovely as they were, I’m tired of those 2012 statistics ) in terms of their recommended retail price (RRP) and actual selling price (ASP). With Amazon, the price of…