Category: Sales & Marketing Techniques

10 Classic Novels Marketed As If They Had Been Written By Women

10 Classic Novels Marketed If They Had Been Written By Women

How would some of the world’s best-loved classic novels have been marketed if they’d been written by women? Might their blurbs have read differently, or other themes have been pushed forward? I don’t know. But I’m going to make jokes about it all the same.

The Book Awards The Big Guys Don’t Want You To Know About

The Book Awards The Big Guys Don't Want You To Know About

It’s time for a new set of book awards, which more accurately reflect the modern industry. So who will win the prize for ‘Most Profitable Resurrection Of A Dead Author’? What about ‘Book Club Darling Most Likely To Cause Smugness When The Movie Comes Out’? Or ‘Most Blatant Exploitation of The Book-Buying Public’? Read on to find out.

The Bestseller Guide To When You Should Publish Your Book

Over the course of the last couple of years spent crunching numbers for this blog, surfing dodgy creative social media and keeping my eyes open (in the darker hours) I’ve come to the conclusion that there are two pieces of advice all authors would do well to live by. The first is to stay far away from tight undergarments. The second is never to…

It’s My Blogiversary, And I’m Having A Tantrum About Greedy Publishers

  Today is my 2nd blogiversary. On this day, 2 years ago, I published my first blog post, little knowing how many lives I was going to ruin. (Chiefly mine, because constantly thinking of things to give out about gives me very little time to do anything but eat unhealthy food, and make obscene gestures at…

5 Reasons The Internet Doesn’t Get Irony

I’ve been doing loads of giving out here, lately. It’s been lovely. Lambasting things like Twitter and terrible book marketing is more fun than reading cartoons whilst sipping champagne through a straw in a giant bathtub full of bubble wrap. The response has been enlightening, too. I expected lots of giving out in return. People taking offence at my offensiveness. I didn’t get…