Category: Sales & Marketing Techniques

It’s My Blogiversary, And I’m Having A Tantrum About Greedy Publishers

  Today is my 2nd blogiversary. On this day, 2 years ago, I published my first blog post, little knowing how many lives I was going to ruin. (Chiefly mine, because constantly thinking of things to give out about gives me very little time to do anything but eat unhealthy food, and make obscene gestures at…

5 Reasons The Internet Doesn’t Get Irony

I’ve been doing loads of giving out here, lately. It’s been lovely. Lambasting things like Twitter and terrible book marketing is more fun than reading cartoons whilst sipping champagne through a straw in a giant bathtub full of bubble wrap. The response has been enlightening, too. I expected lots of giving out in return. People taking offence at my offensiveness. I didn’t get…

Marketing Your Indie Book – A Rough Nautical Map In A Sea Of Advertising Options

So you’ve published your book! Congratulations! All your hard work is now… beginning. That’s right, folks: it’s now time to sell your book. So roll back your sleeves, grab a sweatband, pull on the waders and let’s go into the murky waters of indie book advertising. I got some lovely data from fantasy author and blogmate Nicholas C. Rossis, author…

Benchmarking Book Reviews, Or How To Untwist One’s Knickers

For a blogger, there’s nothing quite as sweet as gaggles of people getting their knickers in a twist over something. (Those of you who don’t blog yourselves probably don’t know that the blogging equivalent of Natural Law is a list, called “Things That People Get Very Angry About On The Internet”. Whenever we’re stuck for an idea of…