Imagine a world where good and bad book reviews were as random and unpredictable as a lottery, and had little or nothing to do with the book the were supposed to be describing. Terrifying, isn’t it?! Now think again. What’s the difference between that… and this thing we call Now?
Why are bad reviews more useful in book selling than good reviews? Because they contain much more useful information, that’s why. Here are 10 kinds of bad review which make authors weep and wail, but are actually working harder in the background to sell their work than any 5* review ever could.
Tara Sparling writes 