Why are bad reviews more useful in book selling than good reviews? Because they contain much more useful information, that’s why. Here are 10 kinds of bad review which make authors weep and wail, but are actually working harder in the background to sell their work than any 5* review ever could.
My post on the general uselessness of 5 star reviews generated a lot of interesting discussion, not least because of how passionately some people – both authors and reviewers – defended their 5 star reviews, and how violently other people – including me – dismissed them. But it does raise an extremely interesting point: what…
Tara Sparling writes 