Tag: book marketing

Hey, Authors! Sorry My Mood Ruined Your Book

More Demotivational Posters For Writers

Imagine a world where good and bad book reviews were as random and unpredictable as a lottery, and had little or nothing to do with the book the were supposed to be describing. Terrifying, isn’t it?! Now think again. What’s the difference between that… and this thing we call Now?

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Patterns in Everything: How to Sell Books in a World of Big Data

Is Mediocrity The Only Path To True Equality?

How in Blog’s name is anyone supposed to sell a book nowadays, when 33,000 other books will be released on the same day as yours? The answer is to look for patterns. Unfortunately, this has global consequences… much like reading this blog on an empty stomach.

Is Amazon Changing How We Write Books, As Well As How We Buy Them?

5 Green Rules For Spring-Cleaning an Overwintered Manuscript

Amazon’s algorithms don’t like the concept of General Fiction. If books are being sold more on the basis of genre than content, is content changing to suit genre fads? I think so. And if you’ve ever read a book which promised something it didn’t deliver, or seemed like two different plots or styles clumsily slapped together, you might think so, too.

Hey Publishers: Could You Skip The Bloody Safety Briefings And Deal Me Some Book Heroin Please

Hey Publishers: Could You Skip The Bloody Safety Briefings And Deal Me Some Book Heroin Please

I want to blow my mind with a book, but the publishing world is consistently offering me the literary equivalent of aspirin. Unfortunately, what I want doesn’t seem to fit into those narrow marketing categories which now dictate everything we read. Don’t they know that the biggest blockbusters of the last few decades didn’t fit in either, and that’s kind of the bloody point?

10 Classic Novels Marketed As If They Were Published Today

10 Classic Novels Marketed As If They Were Published Today

There are certain classic novels which we all know, because they’re still widely read today. But what would they look like if they were being published for the first time this year? Would Jane Eyre fit the Domestic Noir genre profile? Would the numerous plot strands of Bleak House be dumbed down? Who would supply the perfect cover quote for Robinson Crusoe? And who would dare to pigeon hole Ulysses? I would, that’s who.