Christmas is coming, and the Biggest Book Publication Day of the year is already over. What does that mean for self-published authors, or authors with small presses who have a big role in their own marketing? Time to write your blurb, that’s what.
Famous writers are regularly asked to provide glowing blurbs, or one-line reviews, for other people’s books. While many find it difficult to say no, it’s impossible for an Irish writer to say no. So because I am always generous and charitable, I decided to write a few honest blurbs which might help them through this particular diplomatic minefield.
What is a book blurb and how the hell do you write one? Is there a magic formula? Well, as it happens, there kind of is. And I’m sort of going to give it to you.
Tara Sparling writes 