Welcome back, ladies and gentlemen, to this much-esteemed award, contenders for which include any publication whose lazy and ham-handed use of irrelevant, terrible or inappropriate stock photos for illustration purposes deserves both recognition, and a good kick up the arse.
Check this guy out. Hmmm. He’s a manager? Sure. And I’m a shy and retiring swimwear model.
Picture the scene.
Late evening. Irish Times Pictures Desk.
Photo Intern: Hey, look at this. Does this guy look professional to you?
His Mate: Yeah, I suppose so. If I’d just been diagnosed with something.
Photo Intern: Diagnosed?
Mate: Yeah. I mean he looks like a serious MD. A consultant, like. Who only gives people bad news.
Picture Intern: But he’s supposed to be a manager. In an office.
Mate: No. He looks like a doctor. Why don’t you use this here picture of a woman in a boring grey suit?
Picture Intern: Because we already licensed this one last week for an article in the Health section on haemorrhoids, but it got pulled at the last minute.
Mate: Well, use the doctor then. But you’re looking at piles of trouble if you keep abusing stock photos like that.
Congratulations again, Irish Times. You’re on a real winning streak.