Category: Publishing Tricks

Authors! Your First Chapter Is Killing Your Book

To begin with, let’s make one thing clear: first chapters SUCK. The best first chapters in the world still suck – for writers, that is. The simplistic beauty of killer first lines and blockbuster beginnings, which hook the reader in several different ways, will usually cause their writers to collapse in a puddle of headachey sweat, eyes rolled back,…

Self-Publishing: It’s Not For Christmas

There’s a reason that the ‘airport novel’ or ‘airport paperback’ was defined as category of books all by itself. It’s the same reason that there are large bookshops in airports, and why newspapers publish pathetically useless holiday reading lists. It’s because on holidays, everyone reads more than usual: regular, occasional and infrequent readers alike. And…

What Makes Me Buy A Self-Published Book?

It’s summer holiday season. Therefore it’s self-published e-book time. I’m currently loading up to my Kindle. But what makes me choose one non-traditionally published book over someone else’s? It’s tough to know which marketing works, and which doesn’t; as a reader, I have to say that I find a lot of book marketing intensely annoying, and at best…

C’mon, Writers! 5 Reasons To Ditch The Rivalry

I’ve been hearing a lot lately about rivalry in the writing and publishing industries. And it’s a sad state of affairs. Because it’s complete and utter nonsense. Rivalry is an alluring demon for authors (and, indeed, reviewers). For one thing, the very nature of writing  – a solitary activity, which rarely if ever allows for human interaction in the physical act itself –…