5 Cheeky Tips For Bloggers Embarking On The A-Z Challenge


5 Cheeky Tips For Bloggers Embarking On The A-Z Challenge

I’ve got something to tell you… every day

April is a month when thousands of bloggers embark on what’s called the The A-Z Challenge: where people blog on 26 near-consecutive days (every day except Sundays) – on a theme of their choice. It’s a fantastic exercise. It can get the blog blood flowing, prodding bloggers either out of a pit, or into a routine; and it’s a sure-fire way to either increase your audience, or get one in the first place.

Well, I’m not doing it. You’ll thank me later, when you realise how much blogging content increases next month, that I’m not going to be adding to it. I’ll be slow blogging as usual, but reading and cheering all challenge participants loudly from the sidelines.

And yet I’m going to do one bolshie post on this whole lark anyway. How dare she make pronouncements when she’s not even participating, you cry!

Because it never stopped me before, that’s why.

And so, as I sharpen my mouse in readiness to click on the content of others, here are a few tips from one of the people who might be reading you in April.

5 Cheeky Tips For Bloggers Embarking On The A-Z Challenge

Sow in April. Reap at leisure (Warning: Crop Not As Shown)

1. Use the opportunity to do something you wouldn’t usually do.

You’ll get away with murder in the A-Z month. Try something new. For some of you, that will be starting your blog in the first place. For others, it could be switching from blogging about household tips and world peace, to posting pictures of drunk-looking snakes, or paying tribute to the greatest dark alleyways of your environs. This is your chance: do something mad.

2. Understand that this is an exercise for you, not other people.

The A-Z challenge is a brilliant way of getting more hits, simply by virtue of providing more content to click on. However, whether you’re new to blogging, a seasoned old sea-dog or someone who fell off the wagon some time ago, and has been wandering the information superhighway since in a daze, you should probably accept that even regular readers don’t have time to get through so much content. Relish each hit for its own sake, don’t compare yourself to what other bloggers are getting, and move on.

5 Cheeky Tips For Bloggers Embarking On The A-Z Challenge

GoshDARNIT. Day 6, and I’ve already run out of “Things To Do With Unwanted Large Diamonds”

3. Pick a theme which at least has room to evolve.

It’s all very well picking “The 25 Things I Love Best About Bellybuttons…and 1 Thing I Adore About Earwax” as your theme, but if you run out of things you love about your appendages by the 9th of April, it’s going to be a catastrophe on the scale of that incident with the gerbil and the exhaust pipe.
[The solution is not necessarily having everything pre-written by April 1st either, because that doesn’t leave much room for engagement with your readers. And we can tell.]

4. Don’t blog about blogging (she says without the tiniest hint of irony)

Posts which start off with “well, it’s Day 14 and I’m still here” – “So, it’s Day 20 and I’m back even though I don’t have much to say” – or pretty much anything which starts off with purposeless interjections are going to lose me faster than an infant’s socks. Sorry.

5. Find some blogging buddies, and cheerlead their A-Z efforts in April.

Look up the list of bloggers doing the challenge, and call round. If you stop by someone else’s blog, they’ll come back and visit you too. It’s not rocket science. But it is a valuable window to have a little trawl on the Interweb and see if anything takes your fancy. This is your best chance to interact and discover; don’t squander it. And be bloody nice, or I’ll send the boys round.


And so, good luck to all participants: particularly the ones I know personally, because I’m a total snob like that. Go get ‘em folks, and enjoy yourselves!

Dublin Literature Festivals: This Town Ain’t Big Enough For…. Any Of Them

Dublin Literature Festivals: This Town Ain't Big Enough For... Any Of Them

Literary Ireland. If Dublin’s the shoulders, who’s the arse?

Festivals are fabulous. In Ireland, we have 143 of them every week.

Some of them are small, such as the little-known Toenail Clipping Festival, which takes place in a short field in Leitrim on the first Friday of February at 11 o’clock.

Some are larger, such as the annual feast of St. Patrick, which has now managed to stretch to 2 days either side of the 17th of March each year, kick-starts the tourist season, tells the country to wake the feck up, and causes the island of Ireland to sink just a little into the sea as 16 million tourists arrive to paint odd things on their faces and drink more than the rest of the country does in a year.

Suffice to say there are so many festivals, new and long-established, that some of them are struggling to stand out amongst the crowd.

Book Wars

There are now 5  sizeable literary festivals in Dublin alone, all just a bit too similar and vying for space.

Dublin Literature Festivals: This Town Ain't Big Enough For... Any Of Them

The Dublin Writers Festival (DWF), which in 2014 celebrated its 16th year, must have been pretty hacked off at the Dublin Book Festival (DBF) coming along in 2005, surely trying to steal its thunder.

God only knows what either of them thought of the Mountains To Sea (MTS) book festival, which founded itself in 2009 in Dun Laoghaire, a southern administrative sub-division of County Dublin which often behaves like it would like independence.

And then came the Dalkey Book Festival, which although technically in the same administrative district as Mountains To Sea, decided it needed its own book festival in 2010, seemingly because at least 2 writers (and Bono) were living in its picturesque environs.

[Sadly, Dalkey’s greatest ever literary resident, the late great Maeve Binchy, is no longer with us. I would have no objections to an entire literary festival for Maeve’s body of work alone. People could eat in a pop-up Quentins, go to ‘50s and ‘60s-themed parties and take tours into the city centre on buses, joyfully transcribing the conversations of the charmingly ordinary folks around them. Now that would be a book festival worth going to.]

By 2012, it was obvious that Dublin didn’t have enough book festivals, so the Red Line Book Festival was set up by South Dublin County Libraries, in several different places so that they couldn’t be accused of being locationist (unless you live on the Northside).

By 2014, it must have been ugly. Picture the scene.

Dublin. An alleyway. Dusk. Rival gangs are patrolling the streets, looking for punters.

Dublin Book Festival: Get out of my way!

Dublin Writers Festival: No, you back off! You wouldn’t be here at all if not for us. We were here first.

DBF: That’s disingenuous.

DWF: Ooh! Big word. Did you look it up in a book? We write them, you know.

DBF: Okay, then: shitebucket. How’s that for a big word?

DWF: Ssssh! It’s Mountains To Sea!

Mountains To Sea: Like, hellllooooo.

DWF: Oh, for feck’s sake.

MTS: I’ve got some, like, reallllly cooooool stuff this year; it’s like, amahaaaayzing.

DBF [to DWF]: Do you want to deck him, or will I?

Dalkey: Hi Guys! OMG, soooo good to see you. Did you hear who we got this year?

DBF: No, of course we didn’t. Nobody ever does.

DWF: Hey – who’s this coming now? He’s all over the place.

Red Line: Howzitgoin’.

DBF: Ah here, you’re just taking the piss.

DWF: Screw you guys. I’m off to change my name. I’m going global, and you lot can all shag off.

MTS [to Dalkey]: Can he do that?

Dalkey: How should I know? I don’t even know what I’m doing.


With so many players on such a teeny tiny pitch, it became necessary to change the game. Which is exactly what two of them did.

So, What’s The Scene in 2015?

Mountains to Sea brought itself forward from September to March – nothing like being the first to kick-start the season. Getting in right after Paddy’s Day is a gutsy move.

But not half as gutsy as May’s Dublin Writer’s Festival, which has only gone and changed its name to the International Literature Festival Dublin (ILF Dublin, if you please). Just like the Jameson Dublin International Film Festival before it (JDIFF, it insists), it must believe that the solution to overpopulation is emigration: or at least in this case, staying where you are, but pretending you’re abroad.

And yet, there must still be room for an International Book Festival of Dublin and the Dublin International Literary Festival of Um, Literature. Does this remind anyone else of the Judean People’s Front? No? The People’s Front Of Judea, then?

Dublin Literature Festivals: This Town Ain't Big Enough For... Any Of Them

Of course we, as a population of festival-goers, ticket-buyers, course bookers and merchandise collectors, could fight back by arranging a big Dublin Festival of NOTHING.

This will be an opportunity for Irish people to go nowhere while nothing is happening, nothing is celebrated, and nobody cares. Mind you, if it proves so popular that a rival Dublin Nihilist’s Festival arrives on the scene, there’s going to be a LOT of negative energy.

What’s going on in your neck of the woods?

Why I’d Be Really Crap At Having An Affair

I’m trying to carry on three fairly intense relationships at the moment. Simultaneously. And it’s no fun, let me tell you. I don’t know how some reprobates can do it with ease. I think it’s way too much pressure, trying to do right by more than 1 loved one at the same time, and still have time to wash socks. Something’s got to give; and let’s face it, it’s never the socks.

To date, I’ve completed three novels, and each is now being as demanding as the other. I’m supposed to spend this year submitting the bejesus out of them, until I’ve exhausted every last option, before I even think about writing another one.

But I’ve been having some fairly hairy conversations with them of late.

First Novel: Hey. Psssst. Tara. Over here. C’mere ’til I tell you something.

Tara: Not now, First Novel. I’m still trying to fix the closing chapter on Third Novel and finish its synopsis, which is a pain in the arse.

Third Novel: Hey! You keep pinning everything on me, but I’ve been doing my best.

Tara: I know you have, love. It’s just that your last chapter absolutely sucks.

Third Novel: And whose fault is that?

Why I'd Be Really Crap At Having An Affair

Pick a random thought, and have a fight with it

First Novel: Stop hogging all the airtime, Third Novel. Shuddup. Listen, Tara. You need to send me out. Haven’t I already done right by you? You got me professionally edited. I did well in competition.

Tara: I know, I know. It’s just that you’re so – I dunno – 2010, or something. Can’t you try to be a bit more relevant?

First Novel: [sniffs] Who wrote the recession into me?

Tara: Yeah. Sorry about that.

Second Novel: Oi! Tara baby! Don’t listen to them. Look, you know I’m your best bet at that competition next week. Hands down. You should be concentrating on me.

Tara: Yeah, I do know that. But I don’t have the time to concentrate on you. You’ll have to wait your turn like everyone else.

Second Novel: Don’t you dare. I’ve been waiting patiently for 2 years now. All we have to do is lose weight around my middle, plug that gaping plot hole in Chapter 48, and I’m your ticket to greatness.

First Novel: No, I am!

Third Novel: Screw you!

Tara: Would you all stop shouting at me! I can’t do 3 submissions in one week.

First, Second and Third Novels [in unison]: COURSE YOU CAN, TARA! LOVE YOU TARA! WE WANT YOU TARA!

Tara: Oh, for God’s sake. What a load of sycophantic bollix. I have to go now. I have socks to wash.

So that’s life at the moment. A catfight between me and, well, myself, and that’s not counting the day job, which always wins.

But the novels are getting really whiny. Cheesed off with being juggled, picked up, put down again, and not even being given a nice satiny piece of underwear to show for it.

Who else is juggling out there? Is any of your work fighting back?

Tark And Mara Go On Retreat And Find Themselves

Mara swept Billy goat’s-curd serum from her upper lip and sat up. She would know that noise anywhere. The man she loved was in pain. She had to go to him.

She wound a bamboo hand-towel around her fleshless frame and donned sunglasses before exiting the treatment room. She was only three minutes into a two-hour Deeply Detoxifying Core Cleansing Sluice, and she was covered in goat, gold leaf and Manuka honey, but it couldn’t be helped. Her husband needed her.

Tark was in the treatment next door to hers in the High Holistic Healing and Wholeness Centre, surrounded by black-tunicked staff. He was keening over a photograph in his hand. Mara swallowed. She hadn’t seen Tark like this since he was last threatened with a tax audit. It was time to step in.

“Tark?” She kept her voice firm, channelling through the white noise of the indoor waterfall. Tark dropped the photograph and she strode over to him with as much dignity as a bamboo towel and the distinct odour of goat’s curd could muster.

“Darling. I’m here. What have they done to you?”

Tark raised panicked eyes to his wife. “What have they done? No, no. What have we done to ourselves?”

This was not good. Mara had suggested that they came to the High Holistic Healing and Wholeness Centre in order to do a Lenten retreat, because it was ruinously expensive, and impossible to get into.

Word also had it that not only had Kim and Kanye spent the night there, getting the Limerick washed off them following their honeymoon bike ride, but that Madonna had taken refuge within its walls after flashing her arse at the Grammys. Rock royalty came to reconnect with their humility, because self-denial was the new must-have accessory.

Mara had thought it might be a good for them, too. Tark just hadn’t been himself since the news that he had slipped down to #17 on the Irish rich list. She feared that he was forgetting how magnificent he truly was, by virtue of having been so magnificent for such an eternity. He’d taken some persuading with regard to the retreat’s six-figure price tag, but he’d eventually agreed.

The booking agents had warned her the process might be difficult. They had not warned her, however, that they would try to dismantle her husband.

“What did they say to you?”

Tark And Mara Go On Retreat And Find Themselves

They can take your money. But they can never take your greed

“They said that to appreciate the true value of what we have, I have to give something away!” He looked at Mara pleadingly. “They said I had to choose between the Caravaggio, the Bentley and the open invitation to Branson’s island.  So I had to choose the Bentley. But I can’t possibly give it up, my darling poison pill. It’s killing me!”

A toe therapist entered a tick on a sheet of paper clamped to a clipboard and smirked. But Mara had an eagle eye for smugness on the part of anyone save her husband, whose conceit was at least 83% of his sex appeal.

“You,” she said sternly to the toe therapist, who jumped. “Yes, you there. Give that here. What are you writing?”

One of the benefits of being wafer-thin was that people often didn’t see Mara coming. She snatched the clipboard out of enemy hands and scanned the document rapidly.

“Just as I thought. Tark, we are about to extend our stay here for some time.”

Tark was startled. “Why would we want to do that?”

“I think you’ll find that the High Holistic Healing and Wholeness Centre are about to make us a very special offer.” Mara paused for effect, enjoying her Scooby Doo moment, before delivering the killer blow. “They’ve been experimenting on Class-A celebrities, and releasing the results of unauthorised psychological tests to the socialist movement.”

Tark gasped (but to his credit, disparagingly). “I should have known, my tantalising tarantula. I was a fool to let them bring me down so low.”

“But for the fact that I was first to be swathed in gold leaf, it could have been the other way around, darling. I’m sure they were going to ask me to choose between the first edition Chaucer, the Marie Antoinette mole and Coco Chanel’s underpants.”

A hirshute therapist coughed. Mara had hit the nail on the head.

“They won’t want this to get out,” said Tark.

“They certainly won’t.”

“We’ll do anything,” said the sweating head minion of the High Holistic and Wholeness Centre, her rank clearly delineated by the unsuitability of her shoes.

“I thought as much. So we’ll be having no more psychological tests,” said Mara. “And we’ll be taking all treatments together from now on. We’ll expect the Presidential hammocks for the rest of our stay.”

“And you can arrange for the paparazzi to accidentally catch us walking about the wild grasslands by the southern bowling green in our robes on Friday,” said Tark, drawing himself back up to his full five-foot-four. “The tip-off fee can be paid into the same bank account as the deposit refund.”

Mara grasped Tark’s hand and looked at him admiringly, at arm’s length on account of the Billy goat’s curd.

“We’re back, my vinegared vixen,” said Tark, pressing his lips to Mara’s gold-plated hand. “But this time, we’re bulletproof.”

Tark and Mara Go On Retreat And Find Themselves

The Wild Grasslands of Paparazzi Plains


Authors! Your First Chapter Is Killing Your Book

To begin with, let’s make one thing clear: first chapters SUCK. The best first chapters in the world still suck – for writers, that is.

The simplistic beauty of killer first lines and blockbuster beginnings, which hook the reader in several different ways, will usually cause their writers to collapse in a puddle of headachey sweat, eyes rolled back, tongues lolling, unable to form any sentences at all. They are that difficult. And in publishing, they are what set out the queens amongst the quacks.

Authors! Your First Chapter Is Killing Your Book

The good old days, when self-publishing was for everyone because only rich people published books written by themselves, and everyone waded through first chapters like they were good for them.

The Real First Chapter

It’s not news to any writer that first chapters have to be perfectly brilliant and brilliantly perfect: everyone knows that. But they are also often the hardest chapters for writers to let go of. We get attached to them, because when we wrote them, we were falling in love with our stories. And we think everyone else will, too.

Earnest Author 1: There’s the bit where we decided Farquhar was going to lose his leg in the war! [sighs fondly]

Earnest Author 2: Awww! That was when it became clear to me that the house on the hill should in fact have been the brothel on the train track. [gently smoothes hair back from story’s forehead]

Earnest Author 3: [sob] That was the pivotal sentence which revealed the inevitability of Rover’s death to me. Lovable, loyal, shaggy-haired Rover. The most heroic lumberjack-fireman-financial advisor in the West. [blows story’s nose and gives it a kiss]

Our first chapters are where we excavate our stories, seeking out the diamonds which no doubt lie beneath.

Except they’re not. Mostly, our first first chapters are long-winded, boring, and bogged down in unnecessary description. They are a slap in the face of plot, and a clip on the ear of action.

Guilty, Your Honour

I recently completed a novel which seemed to me to be such a great idea that it practically wrote itself. I duly polished my first few chapters and submitted them to a few choice competitions. Unfortunately, nobody else agreed with me upon its brilliance.  I came to the tardy realisation that when I was merrily polishing my first chapter, I should have been taking a chainsaw to it instead. And laughing maniacally while I was at it.

Authors! Your First Chapter Is Killing Your Book

This is actually Clipart. Honest to Blog. What’s it doing in Clipart? I don’t know. Who would need this for a presentation?

Many indie novels have first chapters full of beauteous description and loveliness, setting up character and location and theme and motif and Blog knows what else. However, with traditional publishers, these are the first to go. The big shiny scissors comes out, and if two or three sentences make it through, we can consider ourselves lucky.

I have read some fantastic indie books with positively brutal first chapters. But most of the time, I haven’t, because the sample I downloaded didn’t grab me enough for me to want to read on. Instead, I looked at the opening prose and thought: I can’t do another 300 pages of this much description/introspection/grammar crime. Sorry.

Some indie authors believe that only copy-editing is required on their books, meaning that there isn’t even a nail scissors applied to their work. I’m saying this because I’ve been told this, several times. I’ve had comments on blog posts from authors who tell me that they could trust their grammar check to none other than themselves; that they are the best people they know of to edit any book, let alone their own; that nobody knows their story better than they do; and that they can’t afford an editor anyway.

This is all, as they say in this fair country, a load of complete and utter bollix. Everyone needs an editor, and every first chapter needs a chainsaw.

3 Dont’s, and a Half-Do

1.  Don’t let your first chapter be a sign to the world that you self-published your book.

2.  Don’t let your first chapter be a red flag that you edited your own book.

3.  Don’t forget that if you’re asking someone to put their hand in their pocket to buy your book, you owe it to them to be professional, and kill your first chapter darlings before your book sales commit seppuku in front of you.

The Always End With A Question Question

How about you? Ever read a first chapter which screamed Editing Orphan? Or is anyone else out there willing to admit to first chapter abuse? (Please don’t let it be just me. I’m needy like that.)

Take the 3-Question Ad Results Survey

Tara Sparling:

The last post regarding e-book advertising costs to sales kind of exploded. Now, that sounds very violent, but I don’t mind, because if there’s one thing I love, it’s data goo.

Now my partner in crime, fantasy author Nicholas C. Rossis, has hit on the genius idea of asking you authors – yes, you out there – for your own advertising results. If you have marketed your own book, please visit his site and take his survey: just 3 tiny wee questions will take only 2 minutes but make some data lovers (like me) very happy, but more importantly, contribute to invaluable information which will be promptly re-released to you, on which advertising methods have worked, and which have not.

Please take the survey! If you do, I promise at least one more chart. Mmmmmm….. charts…..

Originally posted on Nicholas C. Rossis:

Call to Arms PosterFiguring out where to advertise your book is worse than standing in a betting shop, five minutes before a race. You have money in your pocket, but a limited amount of time in which to select a guaranteed winner, and the odds are not in your favor.

I have already posted my ad results online. But I need more information. So, please send me your precious data. Where did you advertise, how much did it cost you and how many books did you sell as a result?

I will use this data to inform you of the best ways to invest your precious, limited advertising budgets. Also, I promise to share my own sales and ad results with you. With your help, we can reach thousands more – just share, reblog and share some more. Let’s help each other navigate these treacherous waters and make sure we don’t spend another dime in…

View original 43 more words

Marketing Your Indie Book – A Rough Nautical Map In A Sea Of Advertising Options

So you’ve published your book! Congratulations! All your hard work is now… beginning.

Marketing Your Indie Book: A Rough Nautical Map

They told me all I had to do was write the damn thing… now you tell me 80% of the work is yet to be done?

That’s right, folks: it’s now time to sell your book. So roll back your sleeves, grab a sweatband, pull on the waders and let’s go into the murky waters of indie book advertising.

I got some lovely data from fantasy author and blogmate Nicholas C. Rossis, author of the dark epic fantasy Pearseus series featured in this data here. Nicholas has crunched some numbers beautifully in his own time – not least here, and here, and you should definitely go and have a look at them. Do that in a minute, though, once we’re done here, because seriously, folks, this data is only GORGEOUS.

Firstly, he had a comprehensive rundown of e-book advertising options which, although helpful, full of commentary and advice, mainly served to make me think…  how the hell is any author supposed to know which options to choose? This is worse than standing in a betting shop, five minutes before a race. You have money in your pocket, but a limited amount of time in which to select a guaranteed winner, and the odds are not in your favour.

Thankfully, Nicholas has already tried and tested some options, and he’s made the results available to us. Now, I am first and foremost a data nerd, so I have put some notes at the end full of caveats and disclaimers and all sorts of things which, if not firmly stated, might muddy all this lovely data, so you have been warned.


Firstly, let’s look at the November data, when Nicholas promoted one single title – Rise Of The Prince –the 1st in his Pearseus series, at a price of $0.99.

Here are the results. I’ve concentrated on 2 core metrics: the ratio of sales to advertising cost, and sales attributed to each advertising campaign.

First, let’s have a look at the cost of each ad campaign – some of which were run in tandem on certain days – in relation to the sales they actually pulled in.

Marketing Your Indie Book - A Rough Nautical MapAs you can see, there is a pattern in November: meaning that on this single title, when the ad spend went up, so did book sales. Also, book sales, the blue line, maintains a healthy level above the ad cost, which is the only result which really matters.

Next up, is the cost and sales per advertising channel.

Marketing Your Indie Book: A Rough Nautical Map

There’s a lot more data here, but broadly, the free marketing channelsPixel of Ink and Facebook – pulled in some sales, where any revenue at all was a bonus. The other channels covered themselves, but in the case of Book Goodies and Kindle Book Review, only just. As both Book Goodies and Kindle Book Review were run on the same dates, we don’t know which one of them was the better – or indeed only – performer.


Next up was December 2014, when Nicholas changed his game, and promoted a bundle – all 3 books in the Pearseus series, at a price of $1.99. Although more expensive than the usual single-book promo, bundles always sell better, because readers are usually getting a better deal: in this case, one free book, on top of the already discounted single title rate.

Marketing Your Indie Book: A Rough Nautical Guide

My first thought on seeing this graph above was: All Bets Are Off. It doesn’t follow the November curve at all: revenues didn’t always outstrip the cost of the ads Nicholas ran. On December 7th, the ENT/Ebooksoda combo campaign made a loss, and on the 10th-13th, the Fussy Librarian/Kindle Book Review combo campaign lost out too.

However, as these dates were so close together, it’s tempting to conclude that perhaps an indie author shouldn’t try to advertise their books between the start of December and the weekend before Christmas (when his Book Gorilla campaign romped home with 80 unit sales).

See the cost and sales per advertiser as laid out below, but bear in mind that this might be date-dependent:

Marketing Your Indie Book: A Rough Nautical Guide


And so, although the sample size is tiny, making the science in this is so inexact as to damn near bring me out in a rash, I would make the following (hazy) conclusions:

1. Bundles sell better. If you have more than 1 book, or a series, market them together. Give your readers a good deal.

2. Spending on advertising in the first couple of weeks of December would not appear to be much use. Leave it until later on in the month, when early festivities have died down and people are already looking for diversion from their beloved families.

3. Spend carefully, and in small increments. BookBub may be the behemoth in e-Book waters, but if you don’t yet know what you’re doing, is it really worth laying out $800+ for such services when you’re starting off? (Especially if you don’t yet know how readers react to the thumbnail image of your book cover?)

4. If you have the time, and the inclination, run each ad campaign on a different date: it may make no difference to your sales, but it will allow you to judge how effective they are on an individual basis, so that you’re not throwing good money after bad  on future dates for lame ducks.

So there you have it. Tenuous conclusions drawn on a limited pool of information which is nevertheless full of, as I said, GORGEOUS data. Did I mention I was a nerd?

… *and now, the boring notes to the accounts… I did warn you

1. Data relates to Nicholas C. Rossis’ dark epic fantasy titles in the Pearseus series. This may not be your genre or market.
2. Some promotions were run on the same day or days and therefore are grouped together, meaning their results are mixed together.
3. These results are from one point in time. A promotion run in March may have a very different outcome than one in November or July. Test these waters carefully.

And finally – good luck!